The LUNEA World
LUNEA was born from a simple belief: lingerie should make a woman feel at home in her own skin. We bring together refined design, premium materials and a modern, feminine attitude — pieces that feel as good as they look.
Our Philosophy
“Confidence begins with comfort. When what you wear beneath feels effortless, everything else follows — the way you stand, the way you move, the way you smile.”
Defne Arslan, Founder & Creative Director
Istanbul · Est. 2019
Chapter One
It began with a sketchbook, a roll of French lace and a frustration shared by so many women: beautiful lingerie that was never comfortable, and comfortable lingerie that was never beautiful.
In our first atelier in Nişantaşı, every pattern was cut, fitted and refined on real bodies — a process we still follow for every new style today.
See our milestones
The Soft Lace Collection
Chapter Two
Our signature lace is woven on traditional Leavers machines and finished by hand. Each scalloped edge is placed so it lies perfectly flat — invisible under a silk blouse, unforgettable when it’s seen.
We pair it with soft cotton linings and stretch microfibre so every piece moves with you, from the first coffee of the day to the last dance of the night.
Shop Soft LaceWhat We Stand For
Soft-touch fabrics, flat seams and a fit tested on real bodies — because you should forget you’re wearing it.
More than 40 hand-finished steps go into each bra, from lace placement to the final quality check.
Sizes from 70A to 90D and XS to XL, with fit experts on hand to help every woman find her match.
Certified materials, recycled packaging and small-batch production to make less — and make it better.
Milestones
From one atelier to four boutiques and a community of women across Türkiye — always guided by the same idea.
2019
The first atelier
LUNEA opens its design studio in Nişantaşı with a capsule of 12 styles.
2020
Soft Lace is born
Our signature lace collection becomes the brand’s best-loved line.
2021
LUNEA online
The online boutique launches with nationwide delivery and free returns.
2023
The Bridal Edit
Ivory lace and satin pieces created for brides and their big day.
2024
Kinder packaging
92% of our packaging moves to recycled and recyclable materials.
2025
Four boutiques
New stores in Ankara and İzmir, and the launch of the LUNEA Club.
Materials
We work with a small circle of European and Turkish mills, selecting every fabric for its softness, durability and the way it feels against the skin.
Fine floral lace with a soft hand-feel and scalloped edges that lie completely flat.
A fluid satin with a subtle sheen, breathable and cool to the touch for nights in.
Ultra-smooth, bonded edges and gentle stretch — invisible under everything you wear.
The most beautiful thing a woman can wear is confidence. Our job is simply to make it a little easier.— Defne Arslan, Founder
Inside LUNEA
